Florida’s Department of Children and Families has allocated nearly $4 million from the state’s opioid settlement fund to a Tallahassee-based marketing agency, Strategic Digital Services, to launch an educational campaign targeting Amendment 3, a proposed ballot initiative that would legalize recreational marijuana for adults over 21. The campaign aims to educate Floridian families and youth about the dangers of marijuana, opioids, and drug use.
The campaign, which includes two recently released ads, focuses on the potential mental health risks of marijuana use in teenagers. One of the ads claims that modern marijuana is engineered by corporations to rewire the human mind. The ad also highlights the link between marijuana use and schizophrenia.
The campaign’s goal is to raise awareness about the potential risks associated with marijuana use, particularly among young people. However, some critics argue that the campaign is an attempt to sway public opinion against Amendment 3, rather than providing a balanced view of the issue.
