A Loophole in Social Media Allows Marijuana Ads to Reach Children
A recent report has highlighted a concerning issue in the world of social media: a legal loophole is allowing marijuana advertisements to bypass regulations and reach children. The loophole allows businesses to create their own social media pages and post ads, which can then be seen by youth who use screens, despite federal laws prohibiting the advertising of marijuana.
According to Alisa Padon, research director for the Prevention Policy Group, this loophole has created a “perfect storm” that is contributing to an increase in marijuana use among teenagers and young adults. The report found that 7% of eighth graders, 16% of 10th graders, and 26% of 12th graders have used marijuana in the past year.
Pediatrician Dr. Megan Moreno warned that early cannabis use can have long-term effects on brain development and increase the risk of addiction. She noted that the marketing strategies used by marijuana companies are similar to those used by the alcohol and tobacco industries, which are known to target youth.
The report also found that marijuana businesses are using young-looking employees, known as “budtenders,” to promote their products, and that ads featuring bright colors, food references, and attractive young people are particularly appealing to teens. Additionally, the report found that ads are often tied to sports and outdoor activities, which can make marijuana seem appealing to young people who are trying to figure out their identities.
The National Cannabis Industry Association responded to the criticisms, stating that its members support “reasonable restrictions” to ensure ads do not target or appeal to minors. However, experts argue that more needs to be done to regulate the industry and protect children from the harmful effects of marijuana.
In response to the trends, some cities have raised marijuana taxes to fund youth prevention programs. Padon noted that taxation can make it harder for youth to purchase marijuana and encourages revenue to go towards youth services and prevention programs.
The issue of marijuana advertising on social media is a pressing concern that requires immediate attention. As the industry continues to grow, it is essential that regulations are put in place to protect children from the harmful effects of marijuana.
