THC-Infused Beverage Companies Seek 2,000 Participants for Study on Cannabis Seltzers as Alternative to Alcohol
A group of THC-infused beverage brands is recruiting up to 2,000 adults to participate in a three-week observational research study on the effects of cannabis-infused drinks on mood, quality of life, and alcohol consumption. Participants will receive a free supply of cannabis-infused beverages and will be asked to record their drinking patterns and complete self-assessments throughout the study period.
The study, sponsored by multiple leading beverage brands, aims to explore THC beverages as a wellness alternative to alcohol. Participants will be asked to abstain from the beverages for one week, then consume them for the final two weeks of the study. The goal is to collect real-world data on how infused beverages impact consumers’ quality of life.
The study is being conducted by MoreBetter, a data-collection and research firm, in partnership with several THC-infused beverage brands, including BRĒZ, Nowadays, Cantrip, Death Row Records’s Do It Fluid, Iconic Tonics, Hippie Water, STIIIZY, and others.
Industry experts believe that the study comes at a critical time, as alcohol sales are declining and consumers are increasingly seeking “better-for-you” alternatives. A recent report by Bloomberg Intelligence predicted that the cannabis industry will continue to grow, posing a significant threat to the alcohol industry.
The study’s findings could have significant implications for the cannabis industry, which is projected to reach $37 billion in the US by 2027. As more states legalize cannabis, the industry is expected to continue to expand, with many consumers opting for cannabis over traditional beverages.
The study’s participants will be asked to record their experiences and provide feedback on the infused beverages, which will help researchers better understand how different doses and forms of THC affect consumers’ perceived experiences. The study’s findings will be used to inform the development of new cannabis-infused beverages and to provide real-world data to industry advocates.
The study’s announcement comes as the alcohol industry is facing declining sales and increased competition from the cannabis industry. A recent report found that more Americans consume cannabis daily than drink alcohol daily, and the trend is expected to continue.
The study’s findings could have significant implications for the cannabis industry, which is projected to continue to grow in the coming years. As more states legalize cannabis, the industry is expected to expand, with many consumers opting for cannabis over traditional beverages.
