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Cannabis Goes Mainstream: How a Shift in Perception and Corporate Investment is Transforming the Industry

The cannabis industry has undergone a significant transformation in recent years, shifting from a stigmatized and illegal activity to a legitimate and mainstream business. This evolution is evident in the latest example of a cannabis shop proposed in Mundelein, Illinois, where a former bank building is being converted into a retail space.

The changing perception of cannabis can be attributed to its increasing acceptance by mothers, who have become a key demographic in the industry. According to Ashlee Humphreys, a professor at Northwestern University, when mothers started using cannabis, it became a sign of legitimacy. This shift in perception has led to a growth in the industry, with more people willing to try cannabis and a broader range of products available.

The industry has also become more corporate, with executives from traditional businesses like McDonald’s and Insomnia Cookies getting involved. This has led to a change in the way cannabis is marketed and sold, with a focus on wellness and mindfulness. However, there are concerns about the lack of regulation in some areas of the industry, particularly in the sale of products at gas stations and grocery stores.

Despite these challenges, the cannabis industry is expected to continue growing, with potential medical breakthroughs on the horizon. Richard Miller, an emeritus professor at Northwestern University, notes that cannabis has been used to inhibit emesis sickness in cancer patients and help patients with pain. However, more research is needed to fully understand the effects of cannabis and its potential benefits.

The industry’s growth has also led to a change in the way cannabis is consumed, with a rise in gummies, patches, and other methods of ingestion. This has made cannabis more accessible to a broader audience, including people who may have previously been hesitant to try it.

Overall, the cannabis industry has come a long way in recent years, with a shift from stigma to acceptance and a growing focus on wellness and mindfulness. While there are still challenges to be addressed, the industry’s potential for growth and innovation is vast.