Colorado’s Cannabis Industry Sees Boost in Sales with Lower-THC Products
As the state of Colorado experiences a decline in marijuana sales, cannabis shops like Terrapin Care Station are finding success with lower-THC products. According to the shop’s area manager, Adam Shepler, customers are seeking more functional and less potent cannabis products.
Shepler notes that many people are looking for a more subtle cannabis experience, rather than the intense high associated with higher-THC products. He cites the state’s recommended single-serve edible dosage of 10mg of THC as a benchmark, and says that many customers are opting for products with even lower levels of THC.
The trend towards lower-THC products is particularly evident among older adults, with a recent report from AARP finding that 1 in 5 adults over the age of 50 have used cannabis. The majority of those polled (68%) reported using cannabis to help with sleep.
Shepler believes that the shift towards lower-THC products could help end the slump in marijuana sales, which dropped from $1.7 billion in 2022 to $1.5 billion in 2023. By offering products that cater to a wider range of customers, cannabis shops like Terrapin Care Station are able to attract a new customer base and increase sales.
Ultimately, the goal is to provide customers with a more subtle and functional cannabis experience, allowing them to feel better without the intense psychoactivity associated with higher-THC products.
