Cannabis Drinks Gain Popularity as Americans Consume Less Booze
As Americans drink less alcohol, a new trend is emerging in the beverage industry: cannabis drinks. These non-alcoholic beverages are infused with tetrahydrocannabinol (THC), the main psychoactive compound found in marijuana, or cannabidiol (CBD), a non-psychoactive compound believed to have health benefits. The drinks come in various forms, including seltzers, juices, sodas, and teas.
According to a recent Gallup survey, the percentage of U.S. adults who consume alcohol has dropped to 54%, the lowest level since 1939. Many Americans also believe that even moderate alcohol consumption is unhealthy. As a result, cannabis drinks are gaining popularity as a healthier alternative to traditional booze.
Hundreds of brands, both large and small, are now marketing cannabis drinks, promising to help people relax and unwind in social settings. The market is expected to grow significantly, with THC beverage sales projected to reach nearly $5.6 billion by 2035.
However, doctors warn that cannabis drinks can come with side effects, including anxiety, paranoia, elevated heart rate, and in rare cases, psychosis. Heavy or long-term use of the drug can also lead to lasting issues with memory, attention, and decision-making, as well as addiction.
Despite these potential risks, cannabis drinks are gaining traction, particularly among women in their 30s and early 40s who are looking for a healthier, lower-calorie alternative to traditional beverages. Mainstream brands, such as Target, are also testing the waters, with the retailer confirming that it is selling THC beverages at certain stores in Minnesota.
The cannabis drink market is expected to continue growing, with estimates suggesting that there are 500 to 750 brands marketing cannabis drinks, including well-known names like Cycling Frog, Cann, and Nowadays. Even beer makers like Lagunitas Brewing and Pabst are getting in on the action, developing their own THC-infused beverages.
As the cannabis drink market continues to evolve, it remains to be seen whether these beverages will become a mainstream staple or a niche product. One thing is certain, however: the demand for cannabis drinks is growing, and the industry is likely to continue to see significant growth in the coming years.
