Bay Area Rapper Berner’s Memoir Reveals the Secrets to His Cannabis Empire’s Success
Gilbert Milam Jr., better known as Berner, has released his memoir, “Becoming Legend: The Billion-Dollar Blueprint to be a Whale in a Sea of Sharks,” which chronicles his journey from hustling cannabis and making music to building the global Cookies brand. Born and raised in San Francisco, Berner credits his entrepreneurial spirit, resilience, and authenticity for transforming his underground cannabis operation into a global powerhouse.
In the memoir, Berner shares his story of growing up in the Bay Area, where he learned the importance of hard work and hustling from a young age. He recounts balancing a job at Tully’s Coffee during the day with recording music at night, and how he used his street smarts to navigate the cannabis industry.
Berner’s rise to success was not without its challenges. He faced intense growing pains as the cannabis industry shifted towards legalization, and he had to navigate lawsuits and intense business negotiations. However, he remained committed to his brand and his vision, and his authenticity and passion for his products helped fuel his success.
Today, Berner is a father of three and is focused on expanding the Cookies brand while continuing to prioritize quality and innovation. He is also producing a new film called “Splash City,” which is set to be released in July.
In the future, Berner hopes to see Cookies listed on the Nasdaq, and he is committed to staying true to his values of love, family, and unity. His memoir offers a unique glimpse into the life of a successful entrepreneur and provides valuable insights for anyone looking to build a successful business.
